Research and Analysis a unique Campaign
Select one student, medal-winner (gold, silver, bronze—or equivalent—no merits) from the American Advertising Awards (Addy Awards). You may select a winner from any of the past five years.
You may use resources from websites or the Library to identify potential winners. Any work you analyze must have won in a campaign category and consist of multiple media types as defined by the competition.
Your 250–300-word analysis should answer relevant questions such as:
What is the client, brand, or product?
What is strategy summarized in one sentence?
Who was on the team and what roles did each perform?
Can you find out where are they now—have the students graduated and started work?
What qualities of the campaign helped make it an award winner?
